It's a familiar story. Your Web site was designed around the time when an upstart named Google was just getting their foot in the door of the Search Engine market. At the time, it was a great Web site. It might have even had some
cool new features like some JavaScript rollovers or maybe even some Flash.
Unfortunately, times change. Those image rollovers that you used to think were innovative are now horribly outdated and you.competition seems to have redesigned their Web site about every 6 months since yours went live several years ago. It's time to redesign.
It sounds like such a great project that it couldn't possibly go wrong, but trust me the best of intentions can sometimes lead to costly business mistakes. The entire redesign process would take several of these articles to properly explain, but I'd like to talk about my 4 basic rules to remember BEFORE you start the process of a Web site redesign:
1. Determine EXACTLY what you want from your new Web site and be realistic. A Web site redesign project can be as big or small as you want it to be. Some times the written content might be fine and a freshening of the interface is all that's in order. Other times some Web applications might need to be developed to take online orders or allow members to log in.
No matter what you decide you need, remember that everything that you do needs to accomplish
