Real estate web design requires you to do things a little bit differently because you are selling either your services or actual homes, so there must be several things present on the web page to make it user friendly. Unfortunately, many real estate web sites are
poorly designed, ask visitors to supply tons of personal information before being able to view any information, don’t provide enough information not to mention photos, and are all around a pain for many visitors. However, it is important to know how to make your website user friendly because approximately 73% of individuals trying to buy a home use the Internet to help them.
Item #1 - No Frames
Make sure your website is designed well and does not include the use of frames. You want each page to be its own link and accessible through a URL. If you use frames then search engines will have a difficult time returning your page as a result, users will not be able to bookmark it, and on the whole frames just cause annoyance and problems to everyone. Get rid of the frames and use a website that allows individuals to go straight to the real estate listing they are interested in without having to go to all the other information. It will be beneficial to you in the long run.
Item #2 - Detailed Area Information
You must include detailed area information on your real estate website. More than likely you are an expert in one particular area and as a result should relay this information to the people visiting your page. The reason why people are visiting your page is because they are looking for homes in that particular area, and since you are an expert you should provide all the information a prospective homebuyer might need, not just the specs of the home. Potential homebuyers want to know about local shopping, dining, schools, activities, restaurants, interstates, distance to the beach, mountains, or other
vacation information. The more detailed the information you provide, the happier your visitor will be and the more likely they will buy from you.
Item #3 - Listing Photos
Listing photos are a must. If someone is online looking for a home, the least you can provide them with is a listing photo. And not just one, but many photos that show the outside from a variety of angles, special architecture or design, the outside surroundings such as gardens and trees, inside rooms, kitchen, bathrooms, and more. Basically everything you can imagine. The easier you make it for the prospective homebuyer, the more likely they will contact you for more information. If you don’t have one already, simply buy a quality digital camera and then adding listing photos to your site will be piece of cake.
About the Author
Michael Turner shows you exactly how to increase web site traffic in his free 7 part mini-series. Grab it today at
powertraffictactics.com/
