by: A.T.Rendon
Viral Marketing is the current buzzword phrase with regard
to doing business online.
In a study released earlier this month by Forrester Research,
forrester.com/, the conclusion was reached that
those of us wanting to engage in online marketing should
focus particularly and more aggressively on
viral marketing.
What exactly is "Viral Marketing"?
Viral marketing is the Internet equivalent of
"word-of-mouth advertising.
Have you ever visited a web site or received an email that
impressed you so much that you immediately sent an email
to your personal list of friends and family to share that info
with them?
If you answered yes to the above question then you have
already been bitten by the viral marketing bug.
It does not matter whether it was online business related
or not, viral marketing is the act of spreading the online
word or information about a given subject.
Many a non-business web site have received a million plus
visitors due strictly to viral marketing. Those of us wanting
to do business online can only dream of tapping into half
that number of visitors.
How can you create a Viral Marketing
effect for your online business?
There are several methods that have proven successful
to create a viral marketing effect:
1. Give It Away For FREE.
The concept of FREE has fueled the imagination
and the success of the Internet itself. And, although
the FREE
business model has been greatly scaled
back in the post-bust Internet days, it is difficult to
argue with the viral marketing success achieved by
the early pioneers of FREE email, FREE web sites,
FREE auto-responders, etc.
For those of us that can not afford to give away such
expensive resources, we can give away FREE e-books,
FREE reports, FREE Ezines or other such FREE information.
2. Attach Your Message To Each FREE Item.
All of those FREE email, FREE web sites, and
FREE auto-responder services always added their
short message to their FREE product or service.
You can do the same thing with your FREE e-books,
FREE reports, FREE Ezines or other such FREE information.
We have found a successful way of getting new subscribers
to our FREE Newsletter by offering FREE information on a
variety of online business related subjects via auto-responders.
3. Duplicate And Multiply Your FREE Efforts.
When you give away FREE e-books, FREE reports, FREE
Ezines or other such FREE information, make it easy for
others to turn around and offer those FREE items to other
like-minded online business interested individuals.
This not only duplicates your efforts but also has the
effect of multiplying the work that you distribute.
Instead of just you doing the distribution, you can create
a legion of people that willingly pass along your message
when it is wrapped nicely inside of a FREE offer of some sort.
Begin your Viral
marketing efforts with these few easy steps and
you will soon see the results by an increase in traffic and email.
That will always equate to more new and expanded sales.
ABOUT THE AUTHOR
A.T.Rendon is an entrepreneur and published writer.
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