Years ago, some one in the car industry had a stroke of genius. They came up with an idea of engraving their name on each and every car tha.comes out of their factories. This small idea has generated free publicity worth millions of dollars for these
ca.companies over the years.
M.K. tried to adapt the ca.company’s’ idea for his business. M.K. was a general contractor. He used to go to houses and fix them up. He could handle everything from fixing tables to installing electrical lines to plumbing work. M.K. thought why should he advertise General motors instead of his ow.company? So he bought a customized magnetic sign for $45.95 and stuck it on his truck.
Whenever he went to a house to work on it, he made it a point to park the car on the street instead of the highway. Many cars passing by would slow down and people would jot down M.K.’s number from the magnetic sign. The 46-dollar sign generated so much business for M.K. that he stopped buying ads in yellow pages and local newspapers saving him hundreds of dollars a year.
M.K. started asking people how they found out about him to track the results his advertising dollars generated and he found out that 70% of people had read his truck!
Action summary:
= Why promote a ca.company when you can promote your ow.company instead? Customized stickers and decals can be bought for as low as 15 dollars. Why not invest in them?
= Go one step ahead. Instead of promoting nike, wear shirts and caps that bear you.company logo on them. This alone will run up more business for you.company. Buy shirts for your employees too. When bi.companies lik.comcast can do it, why can’t you?
About the Author
Ankesh Kothari publishes the Marketing Hotsheet 24 times a year, twice every month. Each hotsheet reveals 6 =tried and tested = profit making marketing tactics that you can use to build
Your business.
MarketingHotsheet.com
