List owner: < Who has collated the file? >
List name: < What is the file known as? >?
Description: < Description of the recipients on the file including lifestyle demographics, age, gender etc for consumer lists, and job function.company type etc for business.>
No. of Records: < Total
number available that meets your chosen criteria to establish the scope for
roll out.>
How was the file collated: < Are they collected from website registrations, tele-research, surveys etc.? The Broker should give details here>
Who has used the file previously?
< Case studies if available. >
Click through rates and open rates
achieved previously: < May not always be available or appropriate >
Recency: < How old are the names and what the guarantee of connectivity is >
Costs: < Full breakdown of the CPM (cost per thousand) inclusive of any broadcast, selection and tracking charges, should be detailed here >
Terms of payment: < Usually prepayment – but details should be given here >
For mor info send Mailto:
E-mail john>
E-mail johnukmarketingmanagement.com About the Author
John McCabe is the co-founder of UK Marketing Management,a specialist direct marketing agency based in the UK. He has 15 years experience of developing direct marketing campaigns in a variety of industries. During the last four years he has concentrated on email marketing, both as a corporate end user and as an agency. During this time he has helped develop the media with list owners, broadcasters and clients - pushing up service levels and quality of data.
