Lautenslager
Internet marketers are well aware of the power of signature
files. All of the Internet gurus recommend them as a fundamental
tool to online marketing. Many, many sales are generated every
day because of them. They are easy, simple and automatic.
They sit like little signs along the road, passively
advertising
your product, service and
Opportunity with every e-mail you send.
They
ar.comprised of a few words or lines of text and a URL or
autoresponder e-mail address, as well as other contact
information.
While we all know what a valuable tool the signature file is,
many of them are missed or ignored all together. After awhile,
many marketers stop caring what the other guy has to promote. It
is easy to ignore a few lines of text tagged onto the end of an
e-mail.
ROADSIDE SIGN VS BILLBOARD
The signature file, that little sign along the road is powerful.
But posting a BILLBOARD to
compliment your little roadside sign makes this even MORE
POWERFUL. Placing a full color LETTERHEAD on each e-mail you
send, featuring you.company name, URL, your name, e-mail
address, any additional contact information you wish will
advertise for you even while you are sleeping. You can even
display a photo of you or a graphic of your product.
HOW WILL THIS HELP YOU MAKE MORE SALES?
1.EXPOSURE
EVERY e-mail you send will expose you.company or product FRONT
AND CENTER! Say the flagship product for the nutritiona.company
you are marketing for, XYZ Nutritionals, is Great Grape
Antioxidants.
Your letterhead features a graphic or a photo of the Great Grape
Antioxidants bottle (or even just the name as well as th.company
name). Maybe you could add another line like, fights free
radicals, or 8 out of every 10 doctors take antioxidants, or 50
times more powerful than Vitamin C, or something to that effect.
You send e-mails to Aunt Bea regularly but gosh, you just do not
want to push her into anything. You never really mention Great
Grape. Just maybe some day she will look at her e-mail and the
message will click, 8 out of every 10 DOCTORS??? Who knows?
Maybe Aunt Bea will be your next customer. Maybe she will feel
so great she will tell her friends and you will have half of them
too. Who KNOWS what it will all lead to?
Do you have a DOWNLINE? Imagine this. Take the number of people
in your downline and multiply that by the number of e-mails that
each one of them SENDS, REPLIES TO, and/or FORWARDS in a single
day, whether they be personal or business.
Now imagine them all with a full color letterhead at the TOP of
their e-mail announcing Great Grape Antioxidants. Just think of
the number of free, passive ads that you have floating around
cyberspace EVERY SINGLE DAY!
Send a thank you note to all th.commercial e-mail you get in a
day. EXPOSE all of these people to your ad for Great Grape
Antioxidants, right there where they cannot miss it or ignore it.
2.CREDIBILITY
You are offering you.company name, your personal contact
information, maybe even your picture. Now your prospects will
view you as reliable and trustworthy, not just hiding behind some
anonymous e-mail address.
You may opt to place you.company name, URL and product only,
that is up to you. But to really MAXIMIZE your CREDIBILITY,
there is no better way.
If you are running a special promotion for your product, you can
really SHOWCASE it by using a letterhead that features it.
3. BRANDING
We all know the power of a repetitive brand. Look at Coke, Xerox
and Kleenex. Not only is this image, it is selling. Branding is
becoming more and more important as internet marketers move to
the forefront with their products. Since the Direct Marketing
Association says it takes 6-8 times for someone to act, they have
to remember that you hav.communicated with them. Branding will
leave that indelible impression in their minds and increase the
probability of a sale.
If you are marketing for more that on.company, have a letterhead
for eac.company that you represent!
By using LETTERHEAD in your e-mail, you will
§ CAPTURE A MARKETING
Opportunity with every e-mail you send
§ ADVERTISE even when you are not ADVERTISING
§ gain CREDIBILITY for you, you.company and your product, and
§ people will NOTICE and REMEMBER your e-mail.
Letterhead is the NEWEST tool to add to your marketing arsenal.
For more information on this powerful marketing technique click
here >
letterhead4email.com/at.asp?a=162351Letterhead Email; The Revolutionary new software that allows you
to send email using your letterhead! Promote Yourself, Your
Product and
Your business With EVERY Email You Send.
About the Author
Alfred J. Lautenslager is an award winning marketing/PR
consultant, direct mail promotion specialist and entrepreneur.
His businesses have helped hundreds succeed in their own
businesses. In addition to the letterhead site at
letterhead4email.com/at.asp?a=162351 he can be reached
through the websites at
prforprofits.com and
marketforprofits.com
