In the world of 21st century, it is no longer surprising to find that most business had already establishes a web presence to support their brick-and-mortar businesses. There are many advantages of establishing a web presence on the Internet such as selling globally to prospective customers
and disseminating information to the public.
Most business owner would have already understood the importance of a web presence to their business. What most of them had failed to understand is that the domain name in their website can contribute significantly to their online marketing strategy.
First, we look at a few rules of a good domain name. Most would agree that a good domain name should:
1) be able to describe
Your business when people first look it.
2) include hyphen in between the words to make it easier to read.
3) have an appropriate .com, .net, .biz, .info, .org to reflect the nature of the business.
What I differ in opinion is that a long domain name "mysuperduperbrandflyingsite.com" can be as effective as a short domain name "superduper.com" depending on the context where the domain name is used. Many people would definitely disagree with me on this point as they believe that a short domain name is easier to remember. However, a long domain name can be just as effective depending on the context where it is use.
Having a catchy long domain name such as
dont-miss-a-thing.com or
once-in-a-lifetime.com/ would definitely helps to draw attention to
Your business promotion rather than promoting your website name
yourcompanyname.com which is mundane.
When people reach
dont-miss-a-thing.com or
once-in-a-lifetime.com, you ca.communicate a short sales message before driving them to the appropriate web page.
Thus, depending on the context where the domain name is used, a domain name can actually help to make or break your overall marketing performance.
About the Author
Justin Koh is a freelance writer whose articles have appear in most major ezines. You can find more of these at:
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