gn yourself. If, however, you don't have a fair understanding of html, it would be advisable to outsource.
2. Dynamic vs. Static web pages
Do you want your site to be static, i.e.. no input from visitors, or dynamic, i.e.. fully interactive, with visitors being able to log
on, take part in forums, post information, etc ? Many new and fantastic scripting languages are available to make your site more dynamic and bring it to life.
3. Web Site Title vs. Domain
Before registering a domain for your site, take some time to think of related words or names that best describes
Your business.compile a few possibilities and then check for availability on the internet. The best ones would normally already be "taken", but innovative thinking can get you very far !! Whe.compiling you main page, use this domain name and extend it to your website's main page title tag. This is step 1 in getting future good search engine rankings.
4. Build your site around important keywords
When building the content part of your site, remember to include a fair dose of important keywords and phrases that best describe
Your business. These keywords, the words and phrases people use when searching for relevant information on the internet, should also be extended to all the important tags of every web page of your site. Be careful though not to overdo it, as search engines penalize "keyword stuffing". Also use full sentences and make them sound natural. The clever search engine algorithms have recently just become even more advanced, and can now track unnaturally sounding sentences !
5. Optimized Title, Description & Keyword Tags
Each page of your website should be individually optimized in terms of the message you want it carry. Every page is different and there for a specific reason. If the page info and page tags do not match in terms of keywords, the page will not show up in search engine results. Search engines want to give searchers relevant results, and by not applying this principle, your site will not rank well.
6. A Site Map with links to all pages
Assist the search engines by making it easy for them to index your site. If all pages can be reached from a central point like a sitemap, you will firstly make sure that the search engine spider finds all your site pages, and secondly help visitors to find relevant info and pages quickly. Sites with good structures and fresh content gets spidered more often.
7. All pages back-linked to the Site Map and Home Page
Visitors to your website will not necessary land the index page or sitemap. It is therefore imperative to give them a way to get to your index, site map and other important pages. A well structured informative website also receives more return visitors.
8. Standard background & fonts on all pages
By keeping pages uniform, you ensure your visitors know they are still on your site. Having various banners, backgrounds and fonts will only confuse visitors. Try to stick one font, or two at the most. The human eye needs to adjust every time it reads text written in a new font. Do not irritate your visitors by using many different fonts - they will leave in a flash !
If you have an existing website, but nothing much have been happening for you, try to apply these 8 principles and see what good transpires...
About The Author
Brian is a freelance writer, website marketing and SEO expert & webmaster of 3 websites, including Rank Advance :
rankadvance.com.
mailto:
E-mail brian>
E-mail brian
