used your service and had a good experience. Testimonials speak up for your product or service. They act as a referral and even an endorsement. Th.compliments from another customer help melt away your prospect's fears and doubts about trusting you.
Mistake 4 N.compelling reason to keep reading
You
may have been awarded for the most beautiful site. Congratulations! But if your web site copy is weak it may not translate to sales. Check your copy for dud phrases. Are you using trite phrases like Welcome to the official site of _, to find out about ME, M.company, My Achievements click here, or Sign-up for my FREE ezine. Use wording that will convince your prospects to keep reading, trust you and take action. Insert benefit loaded headlines, bullets and even links.
Mistake 5 Not enough benefits (what in it for me) on home page
Put your resume, bio and credentials on your About Us page or even the Contact page. You customer wants to know the answer to this question first. "what's in it for me?" Don't get me wrong, put them in their proper place on your site. But your audience will most want to know the value of your product to them. You must answer questions like, "Will it solve my particular problem?" "What will I gain?" "What will I lose if I don't use your service?"
If you are serious about making your website a more effective marketing tool, begin by correcting the top five mistakes above. Even one or all of the principles in place will help make your website one that your visitors will contact you from, proudly refer, an.come back to over and over again. Writ.compelling copy and grow
Your business today.
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(c) Earma Brown, 11 yr. Web Developer, Author
eBk: 7 Easy Acts of Online Promotion for
Your business. Everyone loves to prosper. You and your staff deserve to prosper too! Earma, principal developer at Arrow Productions helps writers and entrepreneurs realize their web dreams. Sign up for her free ezine "Web Wit" at
E-mail webwit>
E-mail webwit or visit her on the web at
arrowproduction.com or
clickeasymarketing.comThis article is free for republishing
Earma Brown, 10-year author, entrepreneur and book mentor
eBk: Write Your Best Book Now
Helps Writers and Entrepreneurs realize their book & web dreams
P.O. Box 612, Wylie, Texas 75098
Visit
writetowin.org To receive free ezine iScribe
& mini-course "How to Change Your Life by Writing Your Book" mailto:
E-mail bestbooknow>
E-mail bestbooknowPh: 877-846-9908
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