that says something like No Thanks. So your visitor is looking for information and instead they get this annoying ad that they have to figure out how to close. How annoying is that?
If you do decide to use interstitials anyway, make sure to use JavaScript to
make the window disappear after a several seconds so that the visitor doesn’t have to click through. That may make the ad a little less annoying. Also, do not use tracking cookies as this can make the ad appear many times if the user has cookies disabled.
Takeovers and Floating Ads
Now that mostly everyone has a pop-up blocker installed on thei.computer, it is time for the pop-ups to evolve into Floating ads and Takeovers. These ads appear over the content on the top of the page. Sometimes there will be a close button right away and other time it will appear after a few seconds. Still other times the close button never appears which is really annoying. Also if the close button is not clicked exactly in the correct spot they may be taken to the advertisers’ site. Many visitors don’t return to sites that use these types of ads. So by using them, you may be pushing your customers away.
System Error Ads
One more thing to avoid is the system error and spyware infection ads. These ads will confuse many visitors and make them go away. These ads pop-up in your face with a message like you.computer is infected with spyware click here for a free scan. These ads don’t know anything about the user’.computer, they are just trying to trick them into purchasing an inferior product.
As webmasters we all want to monetize our sites to their fullest potential. However, some ads do more damage to your sites image than anything else. Furthermore, even though some of these tactics may work for the short term, I really doubt that they are here to last as more and more internet users become aware of the latest marketing ploys.
About The Author
Jason Smith is the webmaster of
XsiteProWebsiteDesignBuilder.com which offers honest product reviews, website design tips and articles. Visit today & download your free search engine optimization made easy ebook.
