e business developed previously, and how does this match your requirements? Some web design businesses will give you a very nice looking static brochure site, while others will be able to offer advanced functionality, such as a database and content management capabilities, e-commerce functionality, internet business
consulting services, site promotion, site management, hosting, domain registration, design, application development, site optimization, newsletter systems, form processing capabilities, logging of user activity, online surveys and polls, user registration and authentication, advertising management, content syndication, and the like. Check how many of these are optional extras an how many are included in the price you are quoted up front. You should always get a detailed proposal up front, an.compare apples for apples rather than being too subjective initially. RealmSurfer, for example, differentiates by bundling over 250 enterprise-level applications into our small business package, at a lower price than most web designers will charge just for the design and some basic functionality.
= Long term cost/benefit. What is it going to cost you the next time you need to make a modification? I've never ye.come across a successful website that was designed and left as it was created on day one. Your site needs to change with
Your business, so make sure you know how you will be billed for those changes, and what the time frame for them will be. Every site also has hosting, bandwidth and maintenance costs that most people don't think of when first creating a site. Look into what these will be, and what you get for them, so that you can budget for them when starting your project. Also keep in mind that a cheap solution with one or two features will probably not serve you as well as a slightly more expensive one with extensive built-in capabilities.
= Personal style and preference. Different businesses will bring different styles and methodologies to the party. Make sure that the one you go with suits your personal preferences. If your internet specialist loves graphic-intensive Flash-based sites, they will probably develop your informative content-based solution, just not as well as someone who specializes in your preferred style.
= Online promotion. Make sure that the business you choose is good at promoting their own online presence. Google, Yahoo, and MSN are the three most popular search engines, so make use of them when choosing a provider. If you are looking for a web developer in your local area, search for the terms you find most important and include the name of your area. For example, I optimize my services for the Joondalup area, so a search for "web design Joondalup" or "web development Joondalup", or many other internet-based services, brings me to the top when people are searching for local service providers. An internet business that is no good at promoting itself online will be worse at helping you get yours up to full potential.
= Satisfaction guarantees. No website can make a flawed
business model work, but an online expert should be able to help you make it everything it can be over time, much the same way a personal trainer can't make you fit overnight, but they can help you become a top athlete with focused ongoing attention. Find out what guarantees, if any, are provided. This is a real differentiator, because, understandably, many web design businesses won't do this. Those that do are at least serious and confident in their abilities to ensure that their clients are happy and successful.
= Management of expectations. Any internet business that claims excessive short term success rates is probably overselling themselves. Make sure that they (and you) are realistic about the time frames in which your online presence will start producing results.
= Consulting skills. Make sure that you are dealing with an internet consultancy, not just a web design house. Experienced internet consultants have the business experience to help you make
Your business successful online in ways a web designer will probably not.
= Find successful web sites online. Many will have the site developer's details in the footer, or in a credits section of the site.
About The Author
David Malan is an internet and e-commerce expert, with over ten years experience in the industry. He owns and runs RealmSurfer Consulting, an internet business consultancy based in Perth, Western Australia.
realmsurfer.com.au
