Text-Based Logo Design The mainly extensively used of all logo types, the Text-Based design focuses on text and style but can include other elements as well. A Text-Based design may be best suited for corporations whose name successfully portray what they do (TCS Couriers, Home Freight)
devoid of graphical essentials t.communicate that message, a literal explanation of the words is often necessary. (For example, all of us know it very well that Wal-Mart is a very big mart because its
logodesignpros.co.uk logo design actually explains it all.)
A Text-Based design is often text only with exclusive typographic behavior (e.g. Microsoft, Yahoo). Most frequently however, the business name is included mutually with easy graphic elements to create a clean, simple individuality. The depiction of the word in essence turns out to be a representation of the business.
Prefer a Text-Based design when: .communication funds are inadequate and should be paying attention on name recognition. ¢ Your name is logically distinguishing but not (yet) a household word. ¢ You want to correlate products or subsidiaries with the parent more clearly and directly than a symbol permits. Letter-mark Based Logo Desig.comparable to a Text-Based design, a Letter-mark Based design is entirely typographic mark, typically concerning initials or abbreviations. Monograms and anagrams are Letter-mark Based design. The illustration of the letters fundamentally becomes a symbol of the business.
Prefer a Letter-mark Based design when:
¢ Your initials interpret graphically better than your genuine name. ¢ You need to link subsidiaries to the parent and can't easily use the name. ¢ You can afford to teach the public what the Letter-mark means. Brand-mark Based Symbol An easy but strong graphic figure, often abstract, that harmonizes a facet of a business or service and symbolize .company by relationship. (Think of NIKE or Appl.computer.)
Prefer a Brand-mark Based design when: ¢ You need an emblem on a product. ¢ Your name is too long, to.common, doesn't interpret well globally, or has no qualities. ¢ You need to link auxiliary to the parent and can't easily use the name. ¢ You can afford to teach the public what the symbol means.
Icon-Based Logotype Icon-based logotypes are also referred to a.combination marks. An Icon-based logotype generall.combines a brand-mark Based symbol with a word-mark Based. Th.combination can be loose or integral. With a loos.combination, the elements can be used together or separately. A good icon based
logodesignpros.co.uk/ company logo design can effectivel.communicate what .company does as well as reflect th.company personality.
Prefer an Icon- Based design when: ¢ You are a startup enterprise or small business with limited funds. ¢ Your name is reasonably distinctive but not (yet) a household word. ¢ You need an emblem on a product, but want more than just a symbol. Since Icon-based Logotype.communicate more readily than other logo design types, less marketing is required for the logo to be effective. Therefore, icon-based logotypes are the most cost effective type of logo design available and are ideal for startups or small businesses with limited marketing budgets.
