> Grammar and spelling should be checked and rechecked.
Read it, edit and re-read, print it out, read again, email to friends for corrections, give yourself many chances to catch mistakes.
Do not rush to publish. Reading something again after a nights sleep is
always an eye opener for me. Something about my focus during the writing process tunes out errors that jump off the page the next day. This is why an extra set of eyes, or waiting till your eyes are taking a fresh look can make a big difference in the writing quality. Printing a copy to read also helps you see it differently.
Attach images if the PR publisher allows it. If you have image rights or public domain images to publish then this is one more way to make your content usable by others. Permission regarding quotes is important as well within a press release since the exposure can be significant.
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