Most job search approaches are Ready! Fire! Aim!
Don't do it. Do you.company research FIRST.
What happens in the real job search world is that most job searchers in the interest of generating a lot of search "activity" will throw a lot of resumes
against the wall and see what sticks. Knowing that job search is a numbers game, the thinking is that a certain percentage will fall your way, so why not stack the deck up front and follow up with those that "stick"?
Here are two big problems with that thinking:
1. Having not done the basic research beforehand, should a cal.come through for an initial phone screen, you are caught dead in the water if you don't even have any basic knowledge about either th.company or the job
Opportunity. Not only do you look foolish, you're now toast. You've just been ruled out of contention after a 5-minute phone call and your resume has just been thrown on the reject pile as the interviewer moves on to the next candidate to call.
2. Your resume is an application for working at thi.company. If you haven't put any forethought into the reality of this possibility, when are you planning to do so? Waiting until after you have interviewed for this position could put you in a more emotionally vulnerable state. Feeling more desperate to make some change now, you tend to overlook certain negatives that creep up once you get caught up in the excitement of the interview process and the possibilities of change. Here's an example from my own career: Many years ago I was working for a large pharmaceutica.company and desired a change to a more dynami.company. After a few months of being "available", I had an
Opportunity to work for .company I knew little about. I interviewed and let myself get caught up in the excitement and ignored the nagging doubts that told me the job responsibilities were not right. I accepted the job offer, and spent most of the next 11 months hating my new job. It was a grea.company, just a bad fit with my personality. I knew this AFTER I started interviewing, but I found it hard to say no. If I had done my research ahead of time, I never would have considered this
Opportunity.
Lesson: Research BEFORE you leap when you're calm and rational and can focus your time and energy on those specifi.companies and opportunities where you'll feel more of a fit.
You should answer these basic questions:
How large is th.company?
What products/services do they offer?
Who are thei.competitors?
Where do they rank in their market?
What is their financial situation?
The advantages of knowing this information up front puts you in a power position when you DO receive a call from an employer. You're now in a position to talk intelligently about th.company, their
Opportunity, their products, and use this information to generate a knowledgeable conversation with your caller. This signifies interest and gets you to the next stage: a more in-depth phone screen or a face-to-face interview.
Here are some resources to get this information:
Corporate Websites (see also their Press Release section).
Hoovers„˘, Thomasnet„˘.
The Reference Section of your local public library.
Standard & Poors®.
The Business Journal, local trade or business papers (see your library).
Talk with people (social software, network).
Be current on .company before you even send your resume. Find out earlier rather than later whether you would actually like to work for a particula.company. It can make all the difference if you do the legwork up front rather than leaving it to chance late in the interview stage.
As a recruiter, Joe Turner makes it easy to quickly land that next job with insider tips from top recruiters. To claim your free 6-part Recruiter Secrets Mini-course, visit this link:
best-recruiter-job-search-secrets.com/Opt-in_New.html
