at those who entered through the back door would visit the important departments of the magazine. I also put a newsletter sign-up form on all the inner pages, and to this day these pages are bringing in a steady stream of subscribers to the magazine’,s e-mail
bulletin. The next thing I did was to make sure that the inner pages had proper meta tags, and finally I did a deep submission of the whole site.
What is a deep submission and why is it necessary? When you submit the main page of your site to a search engine, the search engine sends a “,spider”, to look at your page and put the data on that page in the search engines index. Sometimes the spider will follow the links on your main page and also pick up some of the inner pages (Google, for example is very good at this) but sometimes they don’,t go deep enough into the site and only one or two of your pages are indexed. To get the other pages indexed you have to submit them all separately, just as if they were other web sites. However, if you have 100 pages you can’,t submit them on the same day to one search engine. That would be regarded as spamming. If you submit one url per day per search engine you will not get into any problems.
So, think about your site more deeply. Your inner pages are mini-websites and if prepared and promoted properly they could increase your traffic and your sales dramatically.
About The Author
Donald Nelson is a web developer, editor and social worker. Hehas been working on the Internet since 1995, and is currently the director of A1-Optimization (
a1-optimization.com), a firm providing low cost search engine optimization, submission and web promotion services.
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