According to Telephia's, new "Deck Monitoring Report," which tracks mobile game titles across 12 different decks for top carriers Cingular, Verizon, Sprint Nextel and T-Mobile the popularity of various game genres at the top four US carriers shifts quickly in response to consumer preferences.
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in January 2006, card / casino mobile game titles represented 17% of the total revenue share for mobile games with an average price paid of $3.85 per game.
Overall, the puzzle and strategy game category leads with a 29% share of all revenue for mobile games and an average price paid of $4.69 per game. All of the top four carriers had at least two different poker titles on their top 15 bestsellers list, and three out of four carriers had at least one poker title in their "featured" deck. In January 2006, card and casino mobile game titles represented 17% of the total revenue share for mobile games with an average price paid of $3.85 per game.
Deck placement is a relatively new way of measuring mobile game activity, but, according to Telephia, it is a useful one.
"Most cell phone decks are updated weekly, if not more frequently and it is important for content providers to understand how the shifting, dynamic environment impacts their bottom line," said Kanishka Agarwal of Telephia. "Cell phone real estate is valuable property and location can make or break the success of a game title."
Current events can have a great deal to do with which games go to the top of user decks.
Telephia saw a spike in mobile Winter Olympic Games titles, peaking when eight titles appearing in the top slots of game decks during the second week of the Olympics and declining during the next three weeks in March. Similarly, the number of NCAA basketball titles in the top deck slots started to increase at the beginning of March, just in time for March Madness.
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