Xboxs Dolby Digital sound technology seduced game enthusiasts t.come try their new products.
Garmin Several interactive demonstration stations helped Garmin get its portable navigation systems into peoples hands. Two circular islands each featured eight handheld navigation units for visitors to try, while plasma
screens atop the stations ran videos about the products.
Nokia Th.company divided sections of the trade show exhibitwhich featured everything from its mobile office products to its latest Bluetooth-capable phonesto create individual environments for products and presentations. Visitors checked out the products on tables on the main floor. Nokia created interactivity with touch-scree.computer kiosk booths, where trade show attendees could learn more about key product features.
Remember that people want to try before they buy. At trade shows, they want to see for themselves and be part of the action. That is why the use of interactivity works especially well at trade show displays that introduce new products and services.
Dick Wheeler is President of Professional Exhibits & Graphics headquartered in Sunnyvale, California. His firm is a full-service premiere trade show exhibit, graphics and management service.company with major showrooms in Sacramento and Sunnyvale, California. Go to
proexhibits.com "
