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Feature Your Benefits
Submitted By: Janice D. Byer, Mva <--More?
Category: Sales-Marketing | Date Posted: 2006-07-31
Page Views: 4 | Rating: (?) Not Yet Rated | Wordcount: 605

where they are located, geographically. They can receive the help they need from anywhere in the world, whenever they need it. (Save Sanity and reduce stress levels)

For every feature of your product or service, you need to show that there is an advantage to your

clients something that will make their life easier.

To briefly sum things up, there are two basic rules when putting together sales copy:

1. Establish a need. (Do some research and find out what your clients have to have.)
2. Show how your product or service satisfies that need.

Don’t ever forget that your potential customer wants to know what’s in it for them. So, outline your product or service’s features in your sales copy or marketing material but, more importantly, reel them in by associating the benefits.

About The Author
Janice Byer is a certified Master Virtual Assistant and owner of Docu-Type Administrative & Web Design Services (docutype.net). See this and other articles on her website.
mailto:E-mail jbyer>E-mail jbyer
This article was posted on December 18, 2002"

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