generating initial traffic which will serve as a starting point. Through proper tracking of your site, determine the exact "value" of a visitor in terms of dollars and sense. This is absolutely critical. Utilize paid advertising that proves to be profitable according to step 2, based
on the value of a visitor and the number of visitors generated. Through ongoing testing, tracking, and tweaking, try to increase the value of a web site visitor as well as response to your advertising. Repeat steps 2-4 as necessary - or forever. The power of this scientific or mathematical approach to web site promotion is that once you hav.completed the steps you will have an almost automated advertising campaign that can literally send you all the traffic you need. Rather than spending hours and hours each day promoting your site, you simply buy more advertising.
The bottom line is that there are only 24 hours in a day and there's only so much you can do during that time. Free advertising strategies can be effective, but normally, anything that's "free" is going to "cost" you time.
On the other hand, if you could spend $1,000 a day on advertising to make $1,000 a day in profits without spending hours doing it why wouldn't you just do that? It's not hard at all. Consider
Overture.com Overture.com for example, where you can buy click-thrus for as little as 1-25 cents.
That fits the formula quite nicely. Overture alone won't send you enough traffic to make you rich, but it's a good example of effectively promoting your site without spending much time doing it. There are lots of others.
Give this 2-step scientific approach a try. If you find you just can't seem to make the formula work, there can only be a few reasons for it - either you're not advertising in the right places, your web site isn't doing its job, your profit margins are too low, or your product or service itself is the problem. Figure out which it is and you can't fail.
About The Author
Steven Boaze, Chairman, is The Owner of
Boaze.com Boaze.com Corporate Web Solutions Which houses Web Development services. Steven is also the author of two successful Books along with numerous articles on Marketing and Advertising published by Boaze Publishing.
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