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I know we all have to make a living. Should i.come at the
expense of insulting our readers? Why send out a Newsletter
anybody with more than three brain cells would trash in a split
second? Little wonder all Internet resources are being choked
with
garbage!
What a sad state of affairs! It appears like priorities have
gotten very confused, to say the least! We all need to take
stock of the true reasons we write.
These are two questions every Newsletter or eZine Publisher
should ask:
(a) Is the readership a byproduct of the marketing process or
its reason for existence?
(b) Should product sales take
precedence ove.communication with your readers?
I think Newsletter writers should keep the above questions in
mind when practicing their craft. Yes, the pressure to sell is
great, no doubt. However, continue looking for the answers and
it will help keep you centered, time and again.
by Francisco Aloy
(C)2004 Francisco Aloy
About the author:
About the author:
Francisco Aloy is the creator of The Newbie Business Guide. Discover the awesome marketing punch of original content. Nothing will get your website more
exposure. Visit:
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