.comfort zone she began taking more steps naturally. Two weeks later I turned around at my networking group and there she was. She was enjoying herself because she gave herself permission to redefine marketing to fit her passions and strengths AND she allowed herself to market
from he.comfort zone. I have seen this so many times. Once you give yourself permission to stand in you.comfort zone, it's amazing how you will naturally evolve towards expanding your marketing. It becomes FUN and Exciting!
Example #2
Look at what you already have. All you need to market may be right in front of you with your mos.comfortable group of prospective clients.
A Life Coach I met had a horrible fear of marketing but really believed in his chosen profession and didn't want to give it up. Through the process described above most of his fears disappeared. But he still found himself hesitating. He had identified his best client but that first step of where to begin seemed too big. In asking Bob about his past profession and contacts he realized not only would they be a perfect client but he knew a large number of people he coul.comfortably approach. Bob did several things.
1) Gave himself permission to redefine marketing to fit his style.
2) Gave himself permission to market from hi.comfort zone.
3) Identified a market he ha.come from and wa.comfortable.
4) He became so energized with his approach he is making cold calls speaking from the passion of his business.
Sometimes we are so close to things we can't see them. Look right in front of you your perfect client and ease of approach might be within reach.
However you approach your marketing, you get to choose how you do it. If need be, ditch the word marketing and insert (the words that fit YOU).
About the author:
Beth Woodward, CPCC, is the creator of the popular Marketing On The Playground Program, and the "My Way" Marketing Plan. Find out more about how to market "your way" and sign up for monthly Marketing Tidbits at
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