You.competitors' custom printing projects have it - their marketing materials are vibrant, photo quality works of art. Even your smalle.competitors with smaller marketing budgets have it. Their presentation folders and brochures, even their business cards are photo-sharp. How can they afford the photo quality results they
get? Do they have a better marketing team?
Guess what - they probably just know things you don't. They know more about emerging photo qualit.commercial printing than you do.
Can you get the same quality? Sure. But i.comes from print vendors you might not expect and it doesnt have to cost more. In fact, if you find the right vendors, photo quality custom printing can cost less than traditional color printing.
How do you find these vendors and keep costs in-line? Let's get up-to-speed on photo-quality printing. Then, I'll offer a few tips to get you started.
What You Should Know
Photo quality custom printing is easy to understand. Printing done with a resolution of 2400 dpi or better is high photo quality. True 2400 dpi printing is what's giving you.competitor the edge. Th.competitor's brochures that you envy were not printed at 1200 dpi then enhanced with software to look like 2400 dpi printing. No way. You.competitor knows better. Here are five things that you.competitors know:
True photo quality printing is reproduction of actual images Not all digital printing is true photo quality Very few print vendors have true photo quality Lots of print vendors "fake" photo quality Most photo qualit.commercial printing is done on a press not a copier
Photo Quality Printing Can Save Money
So-called photo quality printing of the past was done on digital presses, copiers and printers. These devices often require special toners, papers and press materials. Special materials mean higher costs. Enter the new era of digital presses. They print on almost any substrate and they us.commonly available inks. Waterless inks are used in some digital presses which results in better ink hold out. Usin.common materials lowers cost. You.competitor has found vendors with these new presses.
Right now, you.competitor gets better printing and pays less than you do. Heres what you can do.
Find a Photo Qualit.commercial Printing Partner
Here are some quick tips for finding a photo qualit.commercial printer.
Search the Web for "2400 dpi printin.companies" not "photo quality printin.companies" Learn about the presses Ask the press manufacture for their customer list Compare the difference of a hard copy proof versus a soft copy proof Compare pricing does photo quality cost less or the same? Talk to photo quality printing press manufacturers, and ask for a list of potential vendors
Use the list above and you'll find true photo quality print vendors who print in true photo quality output.
Get Free Samples from Vendors
Once you do find a vendor, be sure to ask for samples. Do you see the difference in quality or more depth? If a vendor won't give you free samples, move on to the next vendor. And take the photo quality edge away from you.competitors.
About the Author
Michael Joseph is E-commerce Manager for My1Stop, a
my1stop.com commercial printin.company that provides .complete range of custom printing for
my1stop.com/Presentation-Folder-Printing.asp presentation folders, brochures, booklets, full color labels and many other products. My1Stop utilizes time-tested print manufacturing as well as the latest photo-quality digital printing equipment and processes.
