invitation to mingle aboard our new 35-foot yacht" "Oprah invites you to her Big Birthday Bash" "Free speech consultation if you're one of the first five to register"
4) The "Fear" headline: one of the most effective. Sometimes a benefit headline isn't enough. Some people won't
take any action unless they stand to lose something. Let's look at a few...
"What to do during an IRS audit..." "Only nine albums left at this special price" "Warning: Seven signs your mechanic is ripping you off!"
5) The "Offer" headline: hits you point-blank. If you have an offer so irresistible only a moron would refusethis would be perfect in your headline. Let's see...
"Get nine CDs for a penny" "Invest $100 in my pyramid scheme and receive $1,549 in bonuses" "Register for my marketing bootcamp and if you don't triple your income within one yearI'll refund your money and give you an extra $500.00 for your trouble"
6) The "Intrigue" headline: simply seductive. You give enough information to tantalize their tastebuds, but not enough to award their appetites. Ah...
"What the Bush Administration didn't want you to know..." "When dawn never arrived..." "The seven year itch..."
7) The "News" headline: great for news or media releases because it sticks with the facts. Grabs attention immediately because of the similarity to media headlines. I got some...
"Woman loses shirt in stocks marries oil baron" "One-armed man dominates swim meet" "Odd couple sisters trade desperation for diamonds"
With .compelling headline, you reduce the chance they'll skip your message and increase the odds of making sales. Which is why you're in business.
Tommy Yan helps business owners and entrepreneurs make more money through direct response marketing. He publishes Tommy's Tease weekly e-zine to inspire people to succeed in business and personal growth. Get your free subscription today at
TommyYan.com.
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