c.comprehensive product information but ar.complimentary strategies to help converting website visitors into customers and giving you th.competitive edge. Try these value-pricing strategies:
Special packaging e.g. recyclable containers, gift wrapping with card Package deals (for convenience) e.g. bundles, "all inclusive" value pack Fulfilment options
e.g. "white glove" delivery service, instant download Payment options e.g. monthly and yearly plans Free training material e.g. online manual, video, audio Personalised service e.g. "I oversee each account" Free product updates or refreshers (for courses) Bonus offers Certification e.g. licence, training certificate
Reducing perceived risks
For new customers, there is always an element of risk in purchasing from a new vendor, especially over the internet. These are examples of value-pricing strategies to boost confidence and credibility:
A professionally designed website Free trials or samples Extended warranty option Free after-sales service Your credentials, length of time in business, list of important clients Guarantees of satisfaction "100% satisfaction guarantee" User-friendly privacy, security and refund policies Testimonials, endorsements, reviews Easy access with contact options e.g. toll free number, chat live
Naturally, everyone loves value for money but does not necessarily want the cheapest option. What value do customers perceive in your product and how much are they willing to pay? Valu.comes at a price!
Next time you consider reducing your selling price, think value.
"We're not the cheapest but...we offer value."
© Henriette Martel"
