ts, municipal buildings, embassies or an unaffiliated hotel are all good choices for this task. Decide on a meeting spot to regroup if your party gets seperated during chaotic events.
Each member of your team should have their own
travel documents with them
at all times. Make sure everyone has everyone else’s contact information. A phone list may seem like one more bit of paper to manage, but it coul.come in invaluable if one or more individuals gets lost.
Have a code of behavior in place for your booth staff. Now, more than ever, they are acting as you.company’s ambassadors. People are often highly aware of the strangers in their midst who they are, and how they conduct themselves. It’s tempting to kick up your heels and have a wild time, especially in a strange, exotic locale but acting like the ‘Ugly American’ can be bad for business. Worse, wild times can have fatal results. Visitors who are obviously out of their element and intoxicated are easy pickings for the criminal element that lurks in every city.
Using the MAP formula doesn’t ensure that nothing bad will ever happen. However, it will help your team be prepared for what might happen during your next overseas exhibit.
About The Author
Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: Meeting & Event Planning for Dummies, working wit.companies to improve their meeting and event success through coaching, consulting and training. Trade Show Marketing by The Trade Show Coach Susan Friedmann, CSP. For a free copy of 1.common Mistakes Exhibitors Make, e-mail: mailto:
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