There has been a slowdown in the overall global economy in general and the business of mobile phones in particular, for a few years starting from 2001. During this period, phone users have been choosy in their requirements and the sale of mobile phone handsets has
not been that good. The demand for mobile phones in UK as in other parts of the world has been less than buoyant despite the best mobile phone deals and the cheap line rentals on offer.
Notwithstanding these unfavorable circumstances, some of the big names in the business have been moving ahead with full confidence. Leading handset manufacturers such as Nokia, Motorola and Sony Ericsson resorted to restructuring of their operations to survive in these adverse circumstances. The key was to cut down on operating costs, excess capacity was closed down and a number of workers were terminated to ensure that this objective was achieved.
During this time, most handset manufacturers were selling less than normal. For instance, Motorola, the second largest maker of mobile phone handsets, witnessed a drop in sale by 20% in 2001. However, a careful analysis of the fundamentals of the industry showed that there were no reasons to worry. The fundamentals of the industry were in place.
Still, there has been no doubt about the fact that the market for mobile phones was afflicted with certain problems. In addition, the availability of cheap mobile phones that are fully functional and had lengthy shelf life, curtailed the demand for new handsets.
As of now, the end of recession is round the corner and economists and trade analysts are predicting an upward trend in the sale of mobile phone handsets. Actual retail data for sale of consumer goods has been showing an upward trend, which is a sign of things t.come in the mobile telephony sector.
Handset manufactures are gearing themselves up to cater to this increase in demand. First and foremost, new handsets are being designed, developed and marketed. Some of the latest handsets can be used as mini-computers and are capable of playing a host of Java games and other mobile phone games. Moreover, mobile phones are being marketed as ''objects of desire,'' and people are purchasing innovative handsets such as Motorola V3x, Nokia 6630, Sony Ericsson K608i etc., to be used as fashion accessories.
The development of high-speed third-generation (3G) mobile phone networks is expected to provide further incentives to users to purchase the latest handsets and enjoy a wide range of multimedia services.
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