cking on the paid listings.
This is something that is hard to track because the IP address
of each click on the same listing is different. We managed to
track the culprits because
1) We didn't have an overly huge
amount of affiliates and
2) The software we use had
built in
fraud detectors to alert us the something could be wrong.
But with the Google AdSense program, they will have tens of
thousands of webmasters who will be running their paid listings
on their web sites. It will very hard to track who is organized
with who.
I have a feeling that Google's staff knows this in the back of
their mind and that is why they allow advertisers to opt-out of
appearing on partner web sites.
But if Google cannot track down fraudulent clicks, this will
result in their paid advertisers having a lower sales conversion
ratio from the traffic that Google sends them,
This will result in advertisers lowering theirs bids and honest
webmasters who host the Google AdSense listings receiving lower
revenue payments.
Depending on the factors that I have mentioned above, webmasters
might in the future find it more profitable to go back to their
old affiliate links.
So what is the answer to the question, "Will the Google AdSense
program survive?"
The answer is yes, but webmasters shouldn't expect to make as
much money once the initial goldrush is over.
Gauher Chaudhry is editor of the weekly Cool Cash Ezine.
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