d their interest by scrolling this far down the page, yet who have not taken the action suggested above in the call to action.
This is a great place for testimonials, detailed lists of the features of your product or service.comparisons with th.competition, and other
information useful to a buyer who needs to be informed before making a decision.
Tips for Writing a Sales/Landing Page
The page should have some kind of navigation options for people who like to click deeper into a site before taking an action such as contacting you or buying. Roughly half of your conversions will likel.come from visitors who clicked deeper into the site before deciding to take action.
You should use one or two carefully selected images on your landing page. More than two will simply distract the visitor and make the page load too slowly for some visitors.
Only use more than two images if you need the images to convey your unique selling points i.e., you're selling art, graphics, landscaping, real estate, or something else whose reason for buying is mostly visual. Images of people using your product or service are ideal. The more relevant the image is to what you are offering, the better.
Strongly consider putting a contact form on your landing or sales page. There will always be people who feel they need information that isn't on the website. Or maybe they just don't want to spend time sorting through the information on your site. For the same reason, you should place your telephone number in a prominent position on the page the top right corner is a popular spot.
Of course, if your product or service generates so little revenue that you can't afford handling pre-sale.communications, don't include contact information on the page.
After all, the goal of
Your business website's landing page is to make money.
About The Author: Joel Walsh has written more articles on getting sales and leads from
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oel Walsh has written more articles on getting sales and leads from
Your business website content:
upmarketcontent.com?%20business%20website%20content [Web publication requirement: create live link for the URL/web address using "business website content" as visible link text/anchor text, if offering for re-publication (article bank, aggregator, or clearinghouse), link text/anchor text not required.]
