your account which allows yo.complete control over your ads, keywords and budget. You can choose whether or not you want your listing to show up on their partner sites, which include AOL, Earthlink and Sympatico, as well as which countries and languages you want to target.
Your
ad’s position depends on two factors cost-per-click and click-through-rate. The higher your click-through-rate, the less you’ll have to pay for a top position. Try running several ads at the same time to discover which words pull in the most clicks.
Google also has a keyword suggestion tool. While this one doesn’t tell you how many searches were done for a particular keyword, it does provide you with .comprehensive list of keywords that will trigger your ad to show up. This easily allows you to choose more specific and relevant keywords for your advertising campaign. It also suggest.commonly used synonyms for your keyword.
Looksmart
Looksmart recently jumped on the pay-per-click bandwagon. However, they take a different approach. With Looksmart, all participants pay the exact same amount per click. Your position or ranking depends on how well you write your title and description.
The
biggest advantage of getting listed with Looksmart is that their results are fed to other major search engines such as MSN, About.com, AltaVista, Netscape, and more.
Looksmart does charge a non-refundable startup fee and also requires a deposit to activate your account. Choosing keywords with Looksmart does not necessarily mean that your site will receive a ranking with those keywords. It can also take five days or more for your listing to be activated, and all listings are subject to editorial review and approval. Looksmart also charges a fee if you want to change your listing in the future.
As you can see, not all pay-per-click engines are the same. However, each will provide you with excellent opportunities to drive qualified visitors to your site. Whether using Overture, Google, or Looksmart, the keys to successful pay-per-click marketing are to thoroughly read the guidelines and tips, experiment with keywords/phrases, and to write good titles, descriptions and ads. With a little effort, you can have your site listed in the top positions and bringing in traffic in no time at all!
Viki Nygaard is President of Mount Evans Designs specializing in professional Web design. For those businesses who insist on quality but must maintain a budget, visit
mountevansdesigns.com today. You'll be thrilled with the exceptional designs and the affordable rates!
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