PAY PER CLICK (PPC)
The search engines also offer PPC programs where you purchase ads that show up at the top, side or below the search results for the specific keyword phrases you bid on. Google Adwords and Overture are the best known of these programs. Ads
that you place with thes.companies show up at the search engines as well as many content sites (if that option is turned on). Generally they are labeled as "sponsored" or "featured" results.
In March 2004, Yahoo announced their new Overture Site Match(tm) program tha.combines PFI with PPC. They still offer their traditional PPC sponsor ad program, but they no longer offer a simple PFI program. Now, if you want to speed up your inclusion in Yahoo and its search properties and partners (currently AltaVista, FAST, Yahoo and some of MSN), you'll have to pay a fee for each URL that you want included, PLUS 15 or 30 cents (depending on your category) for every click through to your site.
There are three important things to note about this program:
1) The money you spend goes solely towards placing your site into the search databases, and enabling 48-hour respidering of your page content. You can pay them all you want, but this program is not going to give you a higher ranking, so keep that in mind.
2) It's =not= actually necessary to pay to be listed. Yahoo is not removing pages that aren't paid for, and they continue to add new pages for free. Their spider (Slurp) is constantly on the crawl for new information, and new pages are in fact getting added fairly quickly these days - again, for free.
3) If your site has been around for a while and other sites are linking to it, chances are that your pages are already included in their database for free. Beware of paying for what you already have, and then paying for every click thereafter.
You can check whether your pages are already included in Yahoo's database by going to Yahoo and typing into their search box the followin.command:
site:
yoursite.com (be sure not to leave a space after the colon in site:
domain.com).
When you see the list of results, find the one that has a link that says "More pages from this site" and then click on that link. That should give you a general idea of how many pages of your site are already indexed. If it appears that they've got most or all of your pages, then you're all set no need to pay!
Pay-for-Inclusion (PFC)
For the past few years, many of the search engines (except Google) have offered a simple PFI model so you could speed up the indexing of any page of your site by paying a fee. This fee covered a year of inclusion in the search engine database plus frequent respidering of the page, if it met with the engines' quality requirements.
Many human-edited directories have also offered PFI programs in order to list your site. For instance, if you have a business or any type o.commercial site, you have to pay Yahoo $299 for them to consider your site for inclusion in their directory. Once reviewed by their editors, if they believe your site is up to snuff, they'll then add it to the directory, and you simply have to pay a yearly fee to keep it there.
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About the Author: Mehul Vyas is the founder & CEO of
vyasil.com, a leading Internet Marketing, eCommerce, Graphic Design, Web & Software Development service.company. He has about 5 years of experience in the field of Graphic Design, Visua.communication, Web Development and Search Engine Marketing Services. He has spent the last 5 years of his career devoted solely in pursuing Search Engine Marketing and Web Development activities
