e don't incentivize the user or force any offers with pre-checked boxes. Instead, we use 100 percent opt-in co-registration sites, which can include survey and opinion sites as well as free offers and sweepstakes sites."
Permission Data's process of lead generation typically begins with a
registration process, during which consumer information is collected. From there, consumers are exposed to targeted advertiser offers, and can, at their own initiation, opt in to learn more about a brand or product. "At that point, the consumer will typically see a customized advertiser survey or other instrument that allows for additional branding and cross-product marketing," says Pine. "This is followed by content that the consumer will find appealing and informative."
The information that is collected throughout the process isn't simply handed over to Permission Data's clients, instead, it goes through th.company's TruFilter proprietary data cleansing technology. "TruFilter verifies U.S. Postal Service addresses, area codes and phone prefixes, validates email address syntaxes and domain names, and filters out profanity," says Pine. The technology also aggregates leads, removing duplicates, and assigns a source code to each lead.
But perhaps the best feature of Permission Data's service is the speed and manner in which the leads are delivered to their clients. In a recent survey, over a third of Chief Marketing Officers reported that they don't have sufficient real-time access to leads and prospects. Permission Data can set up a real-time data feed to its clients within 24 hours, and offers customizable file formatting and delivery integration. "We pride ourselves on our ability to provide our clients with volume, quality, simplicity, and speed," says Pine. "We define customer service as the ability to constantly and consistently exceed our customers' expectations."
It is most likely this customer-centered approach that makes Permission Data the perfect matchmaker fo.companies and their potential customers. "
