Do you know your conversion rates? Conversion rate is the number of visitors to your site that take the desired action against the total number of visitors in a particular period or time. Research has shown that 60% of websites do not know their conversion rates.
Then how do you improve your site’,s performance if you do not know your conversion rates? What do you take into consideration when making changes to your site’,s design? What do you do when you have plenty of visitors yet very few of them take the desired action? What do you want your visitors to do? How are they going to do it? What is the next step for your visitor after taking the desired action?
These and other questions can easily be answered if some efforts are made towards tracking and calculating websites’, conversion rates.
Converting your visitor is the ultimate aim of any website. Making the visitor to take the desired action is the fulfillment of a process that started from wherever the visitor clicked t.come to your site. The desired action could be, Sales Subscribing to your newsletter or book-marking a page. Taking a survey. Downloading a software or ebook Clicking on a link. Going through the process (that is, clicking from page to page ) before clicking on the order button. Etc
Most of the time we think conversion starts when the visitor lands on our Site. But conversion actually starts from wherever the visitor first locates our site. How the site was located. What description the visitor sees before clicking to your site or what recommendation or word of mouth brought the visitor to your site. This pre-conversion state is what to a large extent, can determine whether conversion actually takes place or not. This is what I call the keyword-title-description-landing page formula. This formula is explained in my free ebook “,Google Adwords Made Easy”,. You can download this free ebook at home base business ideas site.
What enables conversion to take place.
A visitor landing at your site should immediately fee.comfortable with your site. First impression as they say matters a lot. For conversion to take place you must hold the visitor’,s attention once he lands on your site. Some of the points to note that make for easy conversion are: Your website should load fast. The next site is a click away. If your site loads slowly your visitor clicks away and you have lost a potential customer. Usually, graphics, animations, are the cause of slow loading pages. Your can use some software, available free on the internet, to reduce the size of your graphics so that they load fast. Your site should have a professional look about it. It should at first glance portray a quality site. This adds a little bit of credibility to the site. The site is then seen as a serious site. State your case quickly. Let your visitor know what your site is about in a few words. Don’,t go rambling about your achievements. That ca.come later. Give the visitor what he is looking for. Arrange your content in an easy to understand way. Whether you are using Tables or CSS for site design, make sure your content is arranged in such a way that the visitor moves from one section of the site to another without confusion or frustration. If you are catering to different kinds of visitors, demarcate your site or page clearly showing these different sections for visitors. Include your Privacy Policy, Phone Numbers, About Us information on every page of your site. This builds some element of trust. Visitors may not click to these pages but the fact that they are there builds some credibility. Do not irritate your visitors with bad grammar or typos. Check and crosscheck your content. Ask somebody to read through your content and point out grammatical errors and typos. These kinds of errors portray a site as unserious and therefore suspect. If you must use banners use them sparingly. Do not allow your banners to distract your visitors from the desired action to be taken. Banners are been clicked on less and less these days.
Having taken care of all of the above, your site is set to present your visitors with your carefully packaged offer. You begin by getting to know your present conversion rates. It is only logical that before any action is taken to improve conversion rates, the present conversion rates are known.
What is your website’,s conversion rates.
There are many actions a site may desire a visitor to take once he lands at the site. It is the conversion rates of these desired actions that you want to calculate.
Lets look at some the typical conversion rates that need to be calculated and what can be done to improve them.
1. The SALES CONVERSION RATE. This gives you an idea of how many visitors are buying your product out of the total number of visitors that visit you site.
The sales conversion rate = number who bought / total number of visitors x 100
So if you have about 10000 visitors in the month and out of that , 350 bought your product, your conversion rate is
350 / 10000 x 100 = 3.5%
This means that for every 200 visitor that land at your site 7 will buy your product.
How to improve the sales conversion rate.
