hem in without them even noticing you are selling them something. They'll already be interested when they get to your sales pitch. Create Urgency. Make sure you show your reader that they are getting a bargain. Tell them the usual price you sell your product for
is $99. Then tell them if they order today they can buy it for $69.95. Direct your attention grabbing headline to a specific target audience. Your readers will feel important that belong to a select group of people who buy your product. For example, "New Teachers! Discover the Simple Strategies You Can Use Right Now to End Discipline Problems Forever!" Tell your reader how fast they can receive your product or service. Their buying decision may be based on how fast they can receive your product. They may need it by a certain deadline. Sell with BENEFITS. A benefit is not what the product does, a benefit is something the product does for you. Use bullets to highlight your product or services benefits. Benefits are the key to selling anything, make them standout in your copy. You can use dots, dashes, or circles to highlight them. Completely remove the risk of purchasing your product. Give a money back guarantee that surpasses a normal one. Instead of the normal timed guarantee, give them extra back. Tell them they can keep the free bonuses or give them an extra long guarantee such as a one-year guarantee, or even a lifetime guarantee. Create added value with bonuses. Tell your reader they'll receive surprise bonuses. This'll raise your reader's curiosity and make them want to buy so they can find out what the surprise bonuses are. Just make sure the bonuses are related to your product! Let your reader know this specific package will not be offered again. You must create urgency so people buy now. You may always sell the same product but not with the same bonuses or price. Establish credibility. Give your readers a couple tips in your sales copy that will help them with their problem. This will give you and
Your business credibility and gain your readers trust to buy your products or services.
Oh yeahDon’t Forget to Ask For The Order!
Copyright 2004 Adam Waxler
About The Author
Adam Waxler owns and operates The Money Teacher web site and publishes The Money Teacher’s Home Business Tips Newsletter teaching others how to reach online success. To get your free newsletter subscription send a blank email to: mailto:
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