nting task but it's not. All you need are a few headline writing formulas. There are 11 widely used headlines. I'll share 3 with you right now.
The "How To" headline is one the easiest to write for "do it yourself" types. "How To" headlines grab
people's attention because of the promise of learning something of value. For example, "How to Put Words Together that Make People Beg to Buy Your Product". Get the idea?
Another headline writing formula that's good for "do it yourself" types is the "If, Then" statement. Here's what I mean. "If you give me one hour of your time for 12 weeks and your promise to take action on what I recommend, I guarantee your online business sales and profits will double or you don't pay me a dime". How did that grab you?
The last headline formula that I recommend for "do it yourself" types is the "Specific Testimonial" headline. I don't need to explain why your testimonials should be specific, do I? Okay, I'll give a brief explanation. Better yet, I'll provide you with a vague and specific testimonial headline, then you judge which one influences you the most. Deal?
Vague Testimonial: "Harry Toes is fantastic!" J.A., CA.
Specific Testimonial: "Harry Toes is brilliant... he shared one method that I invested $1,839 in that brought back $33,637 gross profit." Jim Baldy, President, Bald Men's Club, Gaithersburg, MD,
Tip #2 Offer
"I'll make him an offer he can't refuse" - Don Vito Corleone, The Godfather. In 1972, Marlon Brando verbalized what every great marketer must master. Making irresistible offers. A powerful factor in making irresistible offers is taking risk out of the transaction for your prospective customer. Let's face it, nobody want's to lose money and get stuck with a bad product. Taking away that fear will boost your online sales.
Here's an example: "For only $49 you can try out 21 Secret Traffic Conversion Methods That Rich Website Owners Revealed To Help Their Fellow Online Marketers for up to one full year. If at anytime you're not convinced that the secret traffic conversion methods will make your sells soar, simply return it and receive a refund of every penny you paid no questions asked and no hard feelings. Plus, as an added bonus, you can keep the FREE bonus gift Website Traffic Conversion Secrets Revealed just for giving me a shot. You have nothing to lose... call now!"
Is that powerful?
Before I wrap this article up, I'll share another example of making irresistible offers in the form of a rather famous story told to me by marketing expert Jay Abraham.
Once upon a time, a father went shopping for a pony to buy for his daughter. After looking at a few dozen ponies, this man had almost decided between two ponies. They were quite similar, in fact, the price was the same. He decided to take another look so that he could make a final decision.
The first farmer was eagerly attempting to sell his pony so he went on and on about how gentle and cute his pony was, but the father didn't decide. The second farmer was different in his approach. He didn't brag about the pony, he simply said...
Sir, I'm certain you're daughter will love this pony so here's what I'll do: Give me a check, and I'll hold it for 30 days. I'll bring you a saddle, bridle, the pony and 30 days of hay. If your daughter decides to keep the pony, let me know at the end of the 30 days, and I'll cash the check. Otherwise, I'll give you back your check, pick up the pony and even clean up where he's been.
Which farmer would you buy from?
In closing, you can convert more of your visitors into customers. It will take an investment of your capital and time, but I guarantee you the return on investment will be worthwhile. Begin writing headlines with the How to, If/Then, and Specific Testimonial format to grab your website visitors by the lapel and include irresistible offers to persuade them to hand over the moolah.
About The Author
Ron Hudson is an author, business growth strategist, and copywriting expert. Get a free copy of "Website Traffic Conversion Secrets Revealed!" by clicking on the website address
bbgs.us.
