maller markets producing fantastic results. Over 90,000 maybe getting too general for it to be considered, targeted.
Qualified: Your subscribers must be qualified, by that I mean they must have money to spend, and show a willingness to spend it. You can test this by
checking online for magazines published specifically for that market. Example, birders have their magazine, check in the back of that magazine and you will see ads aimed squarely at birders. You will see these ads are repeated month after month, which indicates that people are spending money on those ads. What also qualifies them is that they must be fanatical about their activity. Golfers- enough said. Well not really, I don't mean to pick on golfers but who else would spend $350.00 on a new piece of equipment and then throw it in the water hazard or break it over their knee if the results aren't what they expected. Sorry golfers, but you do make yourselves such an easy target. As a reformed golfer I think I have earned the right to recoup a few moments of levity, after all the frustration I felt in high school searching for a golf ball with a mind of its own. The point being made is that, your targeted market must be qualified and two of the many things that qualify them are: (
1) money to spend (
2) being fanatical about their activity.
RESPONSIVE: Your list must do what you ask or tell them to do. No- not all of them- but a sufficient number to make your
marketing efforts financially worth while. What causes them to respond is that they can see that what you are offering them will make their lives better, solve a problem they have or trust you enough to know that they will gain financially or in some other way from what you recommend. This trust is built up over time an.comes about from gains they've experienced from your previous recommendations. This last point gets into the area of relationship marketing, a subject I will speak to in the future.
I finally learned that to get the money out of the list it must possess the qualities of being: targeted, qualified and responsive. To learn more about list building go to:
tinyurl.com/rvhv4 About the author, Philip McDonald, has been marketing on the internet for three years, in that time he sold laser printers for as much as $3000.00 per printer. "
