ny money and allowing a direct course of redress should the customer be dissatisfied with the purchase.
But for the majority of online retailers the challenge is to reciprocate the customer interaction and course of redress that the more traditional high street retailers offer. Indeed, organisations
such as the
citizensadvice.org.uk/ Citizens Advice Bureau are calling for more stringent consumer laws for online shoppers to obtain redress. Whilst there is no doubt that the convenience and choice offered by the online retail sector provides many consumer benefits and the sector will no doubt continue to show significant growth over the forthcoming years, the need for increased customer satisfaction indicates that the online retailers can still learn a thing or two from the High Street.
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