Ah, keyword research: the keystone of every striving site out there.
It does seem like a powerful statement, doesnt it?
It does. There are some of you out there who put little bit or no regard into, or who dont realize the great importance of
keywords. For those of you, keyword research you need to do prior to getting one single page up and running will have a powerful effect on how well you market to you targeted public.
No stress.
After all, why does this keyword research seem to be so darned significant?
Lets assume, were together, you and I, and were sitting behind the stage. Youre probably the most renowned lecturer in your field. I draw back the curtain and guide you to stand up on the podium to give a speech in front of 200 people.
Theres nothing to it. You pick some written notes out of your pocket, and you begin your presentation. For about 35 minutes, you give your speech.
After youre done, the audience applauds you kindly like out of obligation. Youre puzzled. The fact is that was one of your top speeches ever. You were convincing, you described the issues, you defined the existing solutions, and then you revealed your suitable product for them. And then, what seemed to be the problem out there?
This attendance wasnt expecting you, in fact, theyre waiting for some other guy to speak about a separate matter. In fact, they didnt have a clue about what you were talking about.
As a result, this wasnt YOUR public. They werent you target market. You prepared every little thing you perfectly laid it out to be a slippery path that pointed exactly to the clear answer to their problems, your product. But unfortunately, you were speaking to the wrong guys. So, how this has anything to do with keyword research?
The surfers that visit your site are closely related to certain keywords. These keywords phrases are trying to point out the solutions theyre looking for, for a certain problem they have encountered. If you tell to the search engines that your site is known for niche widget solution, or using other keywords phrases such as your name,
Your business namethat is not the solution your prospects are out there searching for.
To find out what keywords your market is looking for as a solution for a problem, all you got to do is keyword research. They are looking for perfect position or correct golf swing, not Xtreme Putter. As far as theyre concerned, they never heard of Xtreme Putter.
To change that, you have to do a correct and efficient keyword research.
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