ble keywords in your HTML code, you have words on your webpage that reffer to your keywords that ensures the search engines you indeed are promoting those items you speak about in your keyword marketing. Now, we need to do a few more things so
that your website page gets served up as high in the pages of the millions of search engine results. 1. Headline tags. Okay, so you have your keywords in your meta tags, now you should make sure that those keywords are not only distributed all over your page, but they are also underlined, or bolded, or made headlines of the different segments. Headline tags are <,h1>, or <,h2>, tags and they serve 2 objectives. First, is they are formatted to be bigger and bolder than the rest of your text, so from a visual perspective they stand out more than your other text to attract your visitors" eye.
Next, they tell the search engines that these are essential words connected to the content of your web site. So, if your website is all about golf, then important headlines would be SFavorite Golf Courses of the US or SMajor Golf Presents for Father"s Day. If your keywords are not in any h1 tags or bolded or underlined, then the search engines are going to doubt your site really is about what your keyword marketing really tells it is. 2. Image tags. Just as we sprinkled our keywords throughout our page using h1 and h2 tags, or underlined or bolded them, we also can place them into a couple of our image tags, to tell the search engines even more significance to our keyword marketing phrases. Let"s suppose the first photograph on your web site page is of Arnold Palmer teeing off. In your image tag, you could put an Salt=golf clothing in there, showing the search engines that not only is your content relevant to your keywords, but your photos are, too. This increases your reputation with the search engines that you are somewhat of an specialist in that golf clothing domain. And the more they think you"re a specialist, the higher your webpage will be ranked in the results received when somebody does a search for Sgolf clothing. Are you realizing how imperative it is to include the right keyword marketing into your web site? 3. And now that you"ve done some on-page keyword marketing, it"s important that you show the search engines that OTHER web sites assume your web site is an authority in those keyword phrases too. So, what you do is, any other web marketing you do, you have a link on those web site pages or in your ad or something, and that link points back to your golf web page. The key here is making sure you are sending the appropriate messages to the search engines assessing your site. If the link to your site says Sgo here then you are telling the search engines that the phrase Sgo here is releengines that your site is notable for great golf gifts. There is a big difference between the two links above, and it is a very important point to always take into account and use. Now you have a couple of words that are related to you keyword marketing in your tag, your h1 and h2 tags, you have them underlined, bolded, in your
tags, and now have all your link.coming into your web site from other internet forms of marketing. How could the search engines NOT think your website is an authority in the area of golf, and improve your chances of being served up higher in the search engine results than before? And that is the whole purpose of your keyword marketing strategy. In future articles, well analyze more optimization strategies that will help you win in the search engine wars for free traffic, as well as talk about paid traffic and how to obtain the most bang for your buck!
