So youve got a great product (or service) and your website is now optimized to be a sales conversion machine. Now it"s time for the next piece of the puzzle getting targeted visitors to your website so they"ll buy.
This article covers the most effective
methods for getting a quick surge of immediate traffic to your site. Plus, you"ll learn the most effective methods for building long-term, sustainable traffic and getting top rankings in the search engines.
Step 1: Announce your Site with a Press Release
A simple 1-page press release can be the most powerful marketing tool in your arsenal. Why? Because a press release is an effective way to get your news distributed across the internet news channels for generating market awareness, in-bound links for SEO and new visitors to your website.
Launch your site (or newly re-designed site) with a SBANG! by first sending out a press release to your industry"s media via personalized email and across the internet news channels (Google News, Yahoo News, etc.) by way of
prweb.com or
prleap.com. Be sure to use the correct format for your press release as outlined here: Press release format
publicityadvisor.com/pressreleaseformat.html Step 2:
start up a Pay-Per-Click Campaign
The very best way to create instant and sustainable traffic is through pay-per-click (PPC) search engine advertising with Google AdWords, Yahoo! Search Marketing Solutions and MSN adCenter. In fact, according to the Jupiter Media Metrix ",Online Advertising Effectiveness", study, advertisers are receiving the highest return-on-investment from pay-per-click search whe.compared to other forms of advertising.
But, before you jump into th.competitive arena of PPC advertising you'll need to do a couple things to ensure you"ll get a positive return on your investment (instead of running up big credit card bills!). To win with PPC you need to make absolutely sure your website converts visitors to sales. Use the strategies outlined here to increase landing page conversion rates.
interactivemarketinginc.com/landing-pages.html When starting out, set a budget you can live with and have a backend product on your site to at least pay your breakeven costs for the PPC advertising. Make sure your website is set up for collecting leads as well to ensure your PPC advertising pays off in the short-term and long-term.
Step 3: Create and Launch a Free (or low cost) Blog
After your PPC campaign is set up and making you a profit, now it"s time to do the things that will really build
Your business and give you a healthy ROI over the long-term week-after-week and year-after-year. Now it"s time to build your natural search engine rankings and traffic with the most powerful search engine optimization tactic available today Blogging.
Having a blog allows you to use the powerful SBlog and Ping method of getting keyword optimized backlinks to your website for SEO and it"s also a good way to generate sustained traffic from the SBlogosphere. We accomplish this by creating a blog and submitting it to hundreds of blog directories such as Technorati, Furl, Digg, etc.
You can start your blog today by signing up for a free Blogger
blogger.com/ account, or for just few hundred bucks you can have a pro build you a WordPress
wordpress.org/ Blog with all the Sbell n whistles.
After your blog is ready to launch, submit your blog"s rss feed to the rss feed submission sites and directories here:
interactivemarketinginc.com/blog-directories.html This can take over 6 hours to do, but the results are great. url to as many Internet directories as you can and you'll receive a bunch of one way links and good rankings in the search engines. If youre pressed for time, outsource this work and pay someone to submit your website to the list of Internet directories here:
interactivemarketinginc.com/internet-directories.html Step 5: Write and Submit Expert Articles
Writing expert articles and getting them published on other sites is the ultimate online marketing strategy. Why? Because your well-written articles can be used for the following advantages:
Generating one-way in-bound links for boosting your search rankings,
Attracting laser-targeted ",ready to buy", visitors to your website,
Positioning you as THE expert in your industry or market.
So every week write and submit an article to your industrys websites, media, and the article syndication websites. For more information about article syndication see:
interactivemarketinginc.com/authority-sites.html Be Consistent and Persistent
If you invest just 2 hours a day for 2 weeks implementing these marketing tactics youll see a big return on investment in the form of increased sales. For example, if you stick with this plan you'll have thousands of links pointing to your website and a bunch of traffic due to your search engine rankings and one way links within just a few weeks. If you continue using these methods, you can dominate your market and double or even quadruple your profits.
NOTICE: If you think this all sounds like work well IT IS! No goal worth accomplishing will happen for you without a little elbow grease. But to sweeten the deal, there is a way to make this pay off even bigger for you. This is done by simply thinking bigger.
For example, the best way to market your website and business is to become a trusted source of content and information in your industry. More specifically the best way to do this is to write a book or an ebook! Set aside 1-2 hours a day writing content, and as youre writing your book youll also be using the content for posting to your blog, writing and distributing your articles and adding keyword optimized content to your website.
In other words, youll be building
Your business while writing your book! When your book is done in 3-12 months youll have another profit source, plus your book will make you a recognized expert in your industry which can be leveraged to get you a big share of the market.
By the way this is exactly how you leave you.competition in the dust:
1) By setting you.company up as THE best choice in your market by offering valuable content and tips,
2) And then getting your message in front of your target market through strategies like blogging, distributing press releases and articles, adding keyword optimized content to your site, and setting up your autoresponder to follow-up with your website visitors, etc.
Conclusion:
PPC, Press Releases, Blogs, Articles and Search Engine Optimization are today's most effective methods for generating a quick surge of immediate traffic to your site as well as long-term sustainable traffic for building
Your business. If you consistently use these marketing tactics you will see a big return on investment in the form of increased sales.
Matt Hockin is President of Interactive Marketing, Inc. (
interactivemarketinginc.com), an Internet marketin.company specializing in helping businesses increase sales and leads by maximizing website search engine visibility and "sales-ability" through the process of
interactivemarketinginc.com Website Optimization
