We are halfway through the year and it is time t.complete your Semi-Annual Business Review. 2006 has provided a change in the market for most areas of the country. What does this mean for you? Just because the market is slower, it doesn't mean you have
to give up on your goals or settle for less.
When there is a hot Real Estate Market, many more Realtors are willing to cut thei.commission to get listings. I have worked with my clients extensively over the past few years o.competing with agents that were willing to cut thei.commissions. We have practiced scripts and worked on presenting the numbers to them in a way that shows the number to look at is not th.commission amount, but rather to concentrate on what the bottom line number is.
With the changes of the past months and with days on the market increasing for many listings, thi.commission fight has turned. Many of the Realtors I am working with are charging 1-2 percent more than they were just a year ago. Sellers are realizing that it is taking longer to get their houses sold and they are willing to pay a little more to get their homes sold in the time frame they are looking at.
It is easy to motivate a buyer in a hot market when homes are selling within days of being listed, but how do you get a buyer to write an offer when the inventory has increased to today's levels? Those agents that have polished their sales skills and know how to effectively close a buyer are showing buyers the benefits of buying in today's market.
How many expired listings did you take in 2005? How many have you taken in 2006? If you do not have an effective expired listing plan in place where you are making repeated contacts with expired listings, you are missing an important
Opportunity in today's market.
Has the market changed? Yes. We are all facing dealing with the negative publicity the real estate market is getting in almost all areas of the country. Does this affect
Your business plan and how you are going to get sales this year? Yes. It better. Does this affect your goals? It doesn't have to. Are you going to settle for less, or are you going to do what top agents are already doing, evaluate, adjust, and work the new plan.
Real Estate and Life Coach Cheri Alguire has partnered with hundreds of Real Estate Professionals to help them become
more successful in business and in life. Coach Cheri is also the creator of the highly sought-after Five Year Business and Life Planning Guide for Real Estate Professionals. Learn more about this and Coach Cheri's other products and services at
http://nextlevelservices.net.
