and a good font, but don’t use all caps.
- Make sure that the heading and article talk about the same topic. It’s great to have an awesome heading, but if your article is on something else, you lose the edge you just gained.
Content of Newsletter
- Content
is king! Just like on your website, it’s vital to have your newsletter or ezine packed full of useful information.
- Provide articles written by you and other experts.
- Provide any new services or features you’ve added to
Your business.
- Provide links of relevant press releases, articles, other sites, etc. This gives readers more information that they can review.
- Provide case studies, facts not known, etc. Sign up for Google News so that you can get information your clients might not have seen.
- Provide a collection of valuable small business tips, testimonials, etc.
- When providing your tips, list them such as this: The top ten reasons to
- Provide a personal message from you. Many enjoy hearing how you are doing and what’s new happening in their life and business. Just don’t’ go overboard.
- Provide humorous quotations or jokes.
- Contests / Polls / Freebies / Quizzes / Games!! Let the fun begin. Why not include something that makes the reader look forward to taking a break from their busy day to read your newsletter?
- If you want to make money with your newsletter put in ads or Google Adsense.
The Final Step Proofing
- Make sure everything is 100% accurate with no typos.
- Make sure you have permission for any copyrighted material.
- Make sure if you have sources, you have credited them correctly.
- Make sure that what is about to go out reflects
Your business well.
Most ezines are opt-in, which means that everyone who receives it has actually registered to receive it—they want it already. Now the only thing you need to do is provide them great information that keeps them wanting it every month. And once you find a winning strategy stick with it. No need to change every month. Let your readers get used to your style and way of writing. Don’t forget to sign up for our newsletter at
virtualwordpublishing.com.
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Diana Ennen, Author, Virtual Assistant the Series, Become a Highly Successful, Sought After VA, and Words From Home, Start, Run and Operate a Successful Word Processing Business available at
virtualwordpublishing.com She also does publicity and book marketing and has published the science fiction thriller, Sledgehammer by Paulo J. Reyes, M.D.
This article is free for republishing
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