By Nicholas Dixon
The Island Marketer
Much has been touted about the effectiveness of article writing
in the promotion of their business. While everyone raves about
its benefits I’ll look into a few quirks.
1) Too much junk- You can’t even imagine the amount of rehash
material that is being passed off
as something in which the
reader can find valuable. Some writers rush to put out their work
putting quantity over quality. It pays to be original when you
are into article writing. Well, I have slack up sometimes on this
one.
2) Takes Time- Due to the multitude of writers entering this
field, it will probably take six months to a year for others
to become familiar with you and your writing style. Once this is
accomplished you can expect some fans.
3) High Readership, Low Conversion- There has been times when I
have published an article that got good readership but fail to
convert into respectable sales or subscribers. The resource box
is key I found out if you want to improve your conversions.
If you don’t have a quality article the chances of someone
reading your resource box is low and their cursor won’t make it
to your website link. When you do get them to view your resource
box, your message has to highlight its benefits to get that
valued click thru.
4) Loss of Valuable Links- While article writing has been
important in boosting my page rank, this has not always been the
case as I thought. Doing some research on some of my articles
through the search engines, I realized that not every webmaster
provides a live link in my resource box. Failing to do so is sure
to cost some valuable back links.
5) You could be a victim- Of what? Plagiarism (Copyism). I have seen articles
where the writer lifted a few paragraphs here and there, did a
little editing and presto a new article is born. I guess there is
no escaping this as it also happens offline.
6) Lack of Editing- It might take you just a few minutes to whip
up that latest article but those few minutes might affect the
quality of your work. Proof reading and editing can sometimes be
painstaking not to mention the submission process especially if
done by hand.
7) Woeful Spelings- Got that one? Proper spelling is important as
too many mistakes can affect your credibility. You might get away
with one but definitely not four.
8) Grammar- This is in the same vein as spelling. If your grammar
sounds like that of a toddler, then don’t expect readers to be
impressed. You don’t need to have the writing skills of a poet,
but with a little practice and research you can vastly improve.
9) Sales copy You know these well. Some authors write articles
that belongs in the classifieds. In their articles they blatantly
advertise their services with the hope of readers visiting their
website. A benefit laden article will always produce the best
results.
10) Too much links- Nothing peeves me than to get an article
to run in my newsletter but when I read it through it is
littered. These links can confuse the reader and also
reduces the potential of your resource box.
These are a few quirks I found to be associated with the writing
and promotion of articles. And I did say ten items but I will
just throw in an extra. What is it? Go ahead and proceed with
your article writing. While there are some negatives it does
work. Why would I be writing this one if it didn’t?
© Oceanroc Web Publishing
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Nicholas Dixon is a Jamaican webmaster, writer and affiliate
marketer. Find out how you too can create an online income with our
list of highly recommended programs by visiting
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