Writing and publishing an ezine is a very important part of your
online business so you want to make it the best possible ezine
you can. I have made mistakes and changed and re-changed my
ezine many times to make it the best it can be. I am still
always
looking for ways to improve MOE. Over the years I have
learned a few simple ways to improve my ezine. You can easily
implement these tips into your ezine.
1. ALWAYS, ALWAYS have your email, along with your name and url
right at the top of your ezine. Unbelievably, I have read ezines
where I could NOT find the email or even the name of the
publisher!!! Also at the end of your ezine have name, address,
phone number, and email and url again for easy access. Nothing
is worse than trying to find contact info that for some reason
is invisible!
2. Make sure you also always provide your subscribe and
unsubscribe info as well. I would suggest putting this info at
the bottom of the ezine. If you post your unsubscribe url right
at the top of your ezine it is like you are inviting your
subscribers to unsubscribe.
3. Provide a forum for your readers to interact with you and
your other readers. A section entitled, Reader's Corner or
Reader'.comments, where they can send in thei.comments,
questions, feedback or whatever. This gives them a chance to
become a part of the ezine. This also helps build the reader-
publisher relationship that is very important!
4. Keep your ezine clean and sharp looking. Don't add too many
of the squiggles and decorations. They may look =cute= but they
sometimes make it hard to read your ezine, thus prompting the
ole' delete finger to become activated!
5. ALWAYS provide some original content. Writing articles is a
great way of doing this. If you are not ye.comfortable writing
articles, (Yes, you can), write an editorial in each issue. Talk
a bit about yourself, the latest happenings in the business,
what is going on around the net, etc., things of that nature.
This is a chance to bring out your personality, the main thing
that makes your ezine unique!!
6. Having too many ads in each issue is a great way of bringing
down the value of your ezine. I would suggest no more than 4 or
5 per issue. Reading an ezine that has 20 or 30 ads (oh yeah,
I've seen them) is not very interesting or realistic. Most
people would not even go through the whole thing. Her.comes
that delete finger again!! You want your advertisers to get more
value for their money and having a limited number of ads is one
of the best ways of doing this.
7. I think adding a small section for this 'n that is a good
idea also. Some humor, a little fun, interesting tidbits, jokes,
stories, etc. We are business men and women, but we don't have
to be 100% business, 100% of the time!!
8. Privacy Policy - Put a privacy policy towards the top of the
ezine. Let your readers know their privacy is safe with you and
your ezine.
9. Proofread - Always proofread and double-check your text. You
do not want your ezine to look like it was written by a 10 year
old. Correct all spelling and grammatical errors.
10. Give your ezine an interesting and pulling name. I have
subscribed to most ezines just by the name alone. If the name
gets my attention, I subscribe.
Names like: Power Promotion Ezine Marketing Mania Ezine Web
Success Ezine are short and to the point. They also make me want
to read more.
Names like: Internet Marketing News John Doe's Ezine Home
Business News are more generic and do not get my attention! They
lack the "oomf" that make me want to subscribe.
I hope some of these tips give you an idea of how you can
improve your ezine and make it the best it can be. Remember that
ezine publishing is one of the most essential aspects of your
online success. If you are in this business, you should be able
to say, "I have My Own Ezine! " ,-) Good luck and success to you
all!!
About the author : Terri Seymour and her husband Terry of
seymourproducts.com offer a no cost, home business
Opportunity. Apply online. Resources and more for your home business available at
myownezine.com Free ecourse
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