Link trading is a great, free way to promote your small or home-based business. However, many links pages are crowded with inappropriate or disorganized links, taking away from the professionalism of the website. Here are a few tips to make your links page work for you:
1. Place your links page at the end of your website. Believe it or not, I've actually seen links pages placed high on the site map. The first thing you want your clients to see is your services, not the services of anothe.company.
2. Don't trade links with online gambling or game sites, unless it truly relates to
Your business. For example, if you are a financial planner, yet include links on your site for online gambling, it takes away from the professionalism of your site.
3. Don't trade links wit.competitors. While you want to keep the links on your website relative to
Your business, you don't want to lose business.
4. Trade links wit.companies that can provide useful information or services to your target audience. Your clients will appreciate the information, and
Your business will gain a reputation for excellent customer service.
5. Organize your links page. Links that are crowded too closely together look unprofessional, as do links that are in no particular order. Organize your links into categories using headings and lines or dividers to separate the categories. Do not list categories with links to other pages that actually contain the useful links. This detracts from your site and uses extra bandwidth.
If you follow these simple guidelines, you will build a professional links page that boosts
Your business and offers you a great reputation for professionalism and customer care.
About the Author
Nicole Peters is a Virtual Assistant and freelance writer located in Kansas City, Missouri. For more information about website maintenance, promotion, and other office support services please visit
nicole-peters-va.com or email
E-mail nicolepeters64119>
E-mail nicolepeters64119.
Copyright 2006 Nicole Peters and The Small Business Newsletter
